Gray's Online Wine Auctions - The Good, the Bad and the Ugly  
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  Over the past year or so I've bought quite a lot of wine via Gray's Online auctions, much of it to share with a group of wine-drinking friends who entrusted me with a budget to spend on red wine.  To some extent it's a bit of a love-hate relationship: their auction system isn't great, they don't respond quickly to emails and they have a fair number of erroneous or misleading listings in the wines I've looked at (see examples here, here.  On the other hand there are some genuine bargains to be had on some quite good wines. Delivered prices as low as one third of RRP on reasonable wines are possible if you are patient.

This article will describe my experiences with Gray's, warts and all, and list the wines I've bought with my personal assessment of them in terms of quality and value.

My first foray wasn't too successful and it took me a while to go back after that, but the next experience wasn't much better.  This was despite a fair amount of pre-buying research. 

My first purchase in about September 2006 was a 6-pack of Cathcart Ridge Reserve Shiraz 2004 for $21pb delivered, this was a fairly nice wine - underneath what I considered to be a dose of brett that was fairly mild in absolute terms, but too much for me, so the remaining 4 went off to auction, I hope the buyer enjoyed them more than I did.  This wine still appears fairly regularly on Gray's and is still on sale at a couple of merchants, avoid if your are a brett-nazi like me.

My second purchase was a 6-pack of Giant Steps Sexton Jones Block McLarenVale Shiraz 2004 (March 2007), blessed with a positive James Halliday Review and under screwcap, it looked a good deal.  Unfortunately the bottle I tried didn't match the glowing description and again seemed to me to have some brett.  My assessment was strongly denied by Phil Sexton, who even had a bottle from his stock tested to prove there was no brett.  I decided to test the 30-day money-back guarantee (on wines sourced direct from wineries/distributors rather than investment/private cellars).  The conditions on this are pretty daunting though, Gray's will pay the freight back to them and assess the wine, but if they don't agree the wine is faulty or doesn't match the sale description they will send it back to you and you pay the freight both ways.  "On receipt by Graysonline of your returned item - they will be inspected and tested to determine the condition and, if the item is to be found in good working order and as per the sale/lot description, your claim is found to be invalid, the goods will be returned to you and you will be charged all freight charges incurred by us in relation to the return and re-return of the goods, and in taking these steps you hereby authorise to charge your credit card with any expenses incurred by us."  After failing to negotiate on that aspect I returned the wine anyway and eventually received a full refund.

On this note, Gray's occasionally have special auctions of "returned wine".  By their rules for returning wine, it must be faulty or at least much different/lesser quality than the auction lot description, so are they knowingly selling returned faulty or mis-described wine?  Or maybe they are more generous at times with returns than their returns policy suggests?

After those experiences it took until June 2007 to try again, when the Heritage Fine Wines liquidator held a series of wine auctions via Gray's.  These must have been regarded as a huge success, there was some good free publicity in the press and anything with a well-known name went for ridiculous prices.  There were however some lesser-known wineries with some good wines that were going at a reasonable price.  I secured funding from some friends and set out to get a few bargains.  This is what I got over the series of ex-HFW auctions:

Wine

Qty

Bid Price

Total

Per Bottle

Best Case retail price

Rating

Chateau Leamon Reserve Shiraz (Bendigo) 2001

12

238

288.70

$24.06

$35

JH 93 drink 2004-2015

Sandhurst Ridge Shiraz (Bendigo) 2002

12

179

215.85

$17.99

25

JH 93 drink to 2015

Chateau Leamon Reserve Shiraz (Bendigo) 2002

12

228

277.20

$23.10

35

JH 93 drink to 2017

Willow Bridge Estate Black Dog Shiraz 2002 Geographe WA

6

114

141.10

$23.52

49

JH 94 drink to 2017

Willow Bridge Estate Reserve Shiraz 2001 MR

12

109

135.35

$11.28

25

JH 90 drink to 2015

Carlei Green Vineyards Central Vic Shiraz 2002

12

154

187.10

$15.59

23

JH 90 drink to 2011

Willespie MR Shiraz 1999

12

154

187.10

$15.59

$30

Sweet, but yummy

Mouthpiece Paul Lindner Barossa Shiraz 2002

12

129

158.35

$13.20

20

Good current drinking

Somerled Steeplechase McLarenVale Shiraz 2002

12

114

141.10

$11.76

20

OK, not as good as the Mouthpiece

Buoyed by the relative success of these buys, they were all quite drinkable and reasonable value if not all half-price super-bargains, I kept watching the daily rotation of auctions and decided to have a few more punts.

One feature of Gray's listings is the use of the term Original Retail Price (ORP) when quoting a putative value of some wines offered.  They do however disclaim any responsibility for the accuracy of this quotation: "In certain circumstances, an item for sale on the site may display the manufacturers Original Retail Price (ORP). All ORPs are prices supplied by the manufacturer (or retailer) of the item at the time of the items original sale, and therefore such ORPs may not be current at the time of the online auction of the item. Graysonline takes no responsibility for the display of ORPs on any item it offers for sale at an online auction on its site, and hereby advises all bidders to satisfy themselves as to the value of the item being auctioned."  A cop-out if ever I saw one, especially if it's exclusive to Gray's they should be able to check the bona fides of the claims.  It isn't only on wine that these (I think) misleading ORP's are quoted, I noticed some Sandisk 4gb SD (HDC) memory cards listed with an ORP of $399.  A quick Google search revealed them on sale in Australia for under $60+postage, yet bidders were happily paying around $90+15%+postage. 

They do sometimes list RRP, particularly against the wines exclusive to Grays, especially the Block 24 series.  It's a bit of mystery to me how a wine that is made especially for them (by Cheviot Bridge) and is offered exclusively via auction and not at normal retail can have an RRP, but I guess it's legal.  They have been quoted in the press as being happy that one of the wines averaged $8-$9pb at auction against a quoted RRP of $20 (or was it $30?) and the currently listed Block 24 Coonawarra Cabernet 2003 sold recently for $99-$104/12 with a quoted RRP of $360, make of that what you will.

There are also some French wines that appear in auctions, often listed as "exclusive to Graysonline" and quoting ORP in Euros, with "expect to pay $xx in Australia".  The quoted ORP seemed fanciful for the unknown labels being offered, so I decided to potentially waste some money and try a few of the offerings.  These are what I bought:

Wine

Qty

Bid Price

Total

Per Bottle

Quoted ORP

My Assessment

Chateau Le Bertanet, Bergerac Rouge 2000, Bordeaux

6

64

83.60

$13.93

$95

A reasonably nice light "luncheon claret", Ok value at the price paid, merlot dominant and quite varietal.

Chateau La Dame de Landiras, Graves 2004, Bordeaux

6

64

83.60

$13.93

$85

Light and a bit disjointed at this stage, not great drinking, may integrate more in a year or two, cabernet dominant.

Chateau Quattre, Cahors, 2005 SW France

6

64

83.60

$13.93

$85

Nothing like the description, some varietal Malbec character and firmish tannins, but green under ripe characters got progressively worse as it breathed, I would have sent it back, but ran out of time before I went O/S.  Avoid.

Personally, I think the ORP are quite fanciful and bear no relationship to the actual worth of the wines.  I was going to return the Ch Quattre, or keep it if they could convince me that the ORP wasn't just a figment of someone's imagination, but I ran out of time before I went O/S, the warranty period is only 30 days.  They also list currently some "New French" wines with an ORP of $55, the labels alone should be enough to indicate, like the others mentioned above, that it would be wise to divide these ORP by 10.  More recent lists of these types of French wines have dropped the Euro ORP, but still have fanciful $AUD prices.  At least people have woken up and don't seem to be paying more than $10-$13 pb in many cases, unless it is a recognizable name.

Undeterred by the mixed results with imports, I returned to watching the Australia reds from reputable makers and have made quite a few more buys recently to share with friends:

Wine

Qty

Bid Price

Total

Per Bottle

Good retail price

Rating

Ch Tanunda Grand Barossa Shiraz 2005 (export back label, cork)

6

64

83.60

$13.93

$30?

Good Barossa shiraz, but not outstanding or particularly distinctive, good value at this price.

Coriole "TOA" Cabernet Sauvignon 2004 (export label, screwcap)

12

79

100.85

$8.40

15

Firm and a little lean, opens up with extended breathing, leave a year or two then drink up, not a great wine.

Willunga 100 Cabernet-Shiraz 2005 (export back label, screw cap)

6

49

66.35

$11.05

18

JH 94 drink to 2020, a little reductive, blew off quickly, good structure and complexity, nice wine, bargain.

Ulithorne Frux Frugis Shiraz 2002 (cork)

6

89

112.35

$18.73

33

JH 94 drink to 2017

Sir Paz Blocks A,B&D Yarra Shiraz 2005 (cork)

10

124

152.60

$15.26

32

JH 93 drink to 2015, lots of cedary oak, nice cool-climate fruit, hope the fruit can cope with the oak.

Henry Martin Sparkling Shiraz SA NV (cork)

12

114

141.10

11.76

19

Good dense colour and strong mousse, but not overly persistent, fruit sweet, not cloying, good mouthfeel and pleasant lingering finish, 13.5%a/v, nice for the price.

Quadrant Coonawarra Cabernet 2004 (screwcap)

12

104

129.60

10.80

??

Apparently made by Jim Chatto, bursting with vibrant fruit, spicy and varietal, nice wine for drinking over the next 2-3 years, it doesn't have the structure for long cellaring. 14.5% a/v

Small Gully Barossa Shiraz 2001 (cork)

6

49

66.35

11.06

??

Good dense colour, plums and charcouterie nose and palate, quite rich and showing a little of the warm vintage in the flavour profile, good drinking over the next year or two though, 13.5%

Henry Holmes Barossa Cabernet 2005 (screwcap)

12

119

146.85

12.24

$24

JH 93, drink to 2025 13.5%

Two Hands Sophie's Garden Padthaway Shiraz 2001 (Cork)

12

199

238.85

19.99

$45?

Good drinking with time ahead of it yet, savoury, 14.5%

Charles Cimicky Reserve Shiraz 2002 (Cork)

12

219

261.85

21.82

$30

Lovely wine with years to go.

Heavens Gate Barossa Shiraz 2001 (cork)

12

109

135.35

11.28

??

Volatile rubbish, avoid.

Quartetto Reserve McLarenVale Shiraz 2001 (cork)

12

119

146.85

12.24

???

Ready to drink, and nice enough despite 16%a/v and reasonable value, fair amount of VA.

Panther's Paw Yarra Cabernet Sauvignon 2003 (cork)

12

74

95.10

7.93

$16

JH 87, drink to 2011 12.4%, good colour, some leafiness, but not overtly green, luncheon wine

Panther's Paw Yarra Cabernet-Merlot 2005 (screwcap)

12

64

83.60

$6.97

$16

JH 89, drink to 2015 14.0%, A bit riper fruit than 2003, but a little tough on the finish, may soften in a year or two.

Merops Ornatus Margaret River Cabernet Blend 2004 (cork)

12

49

66.35

5.53

$18

JH 88, drink to 2012 14.1%, nice medium-bodied cabernet blend, great value at this price.

Pan Terra Langhorne Ck Shiraz 2004 (screwcap)

6

29

43.35

7.23

$??

Soft early-drinking style, but good flavour, reasonable balance.

Henry Holmes Barossa Shiraz 2005 (screwcap)

12

99

123.85

10.32

$20

JH 90 to 2011. Soft medium-bodied style, but good flavour, reasonable balance. 13.5%

Kassebaum Magdalena Barossa Shiraz 2005 (cork, unlabelled)

12

79

100.85

$8.40

$30

JH 90 to 2015. Nicely rich and ripe, but not overripe, spicy, balanced, good value, I've bought 8 cases now for myself and friends. 14.8%

Rutherglen Estates Durif 2005 (screwcap)

6

39

54.55

$9.14

$16

JH 92 to 2015. A good Durif, full-bodied, seet-fruited but not over the top. 14.5%  (UK Export back label)

Casa Freschi Cabernet-Shiraz 2004 (unlabelled, cork)

12

29

43.35

$3.61

$?

I checked with Casa Freschi, they made the wine, but declined to comment on the $25 ORP.  It has the shortest cork I've ever seen in a table wine, so I doubt that target price.  It's a nice-enough BBQ wine with a reasonable structure for short-term cellaring.

Rosabrook MR Chardonnay 2004 (screwcap)

12

74

95.10

$7.93

$18

I bought this for my white-drinking friends, it's a bit oaky and under-fruited if you drink it too cold, but apparently quite acceptable when slightly warmer and open a while.

Segreto Yarra Chardonnay 2005 (screwcap)

12

59

77.85

$6.49

$?

I bought this for my white-drinking friends, light and crisp, varietal but lacking a bit of flavour, quaff with fish and chips.

Coriole Toa Shiraz 2004 (screwcap)

12

74

95.10

$7.93

$?

A Coriole export label, it's more approachable than the Cabernet (see above) and quite good drinking already.

Archers Guild Mt Benson Shiraz 2004 (screwcap)

12

39

54.55

$4.57

$?

Made by Kreglinger, quite a nice shiraz in the Limestone Coast flavour profile, good early drinking.

Rochecombe Sparkling Chardonnay 2000 (cork)

6

69

89.35

$14.89

$?

Made by Kreglinger, Tasmanian fruit, they make a $30+ Kreglinger Blanc de Blancs 2000, I haven't tried it to compare, but this is a very nice bubbly for $15 and I've bought some more at the same price, it often goes for more, so be patient.

Red Nectar Barossa Shiraz 2005 (cork)

6

44

60.60

$10.10

$22-$25

JH 90, drink to 2012.  This has a USA (Grateful Palate) back label.

Churchview MR Shiraz 2004 (cork)

12

64

83.60

$6.97

$22

JH 91, drink to 2020.  Good value and will cellar for a while.

Farmers Market Eden Valley Chardonnay 2006 (screwcap)

12

54

72.10

$6.01

$20?

My white-drinking friend is happy with this, said it's good drinking and very good value at that price.

Ferrier-Pope Celebration Sparkling White 2001 (cork)

6

64

83.60

$13.93

?

From Smithbrook (WA) fruit, made at Bridgewater Mill, 5 years on lees.  Not as "yeasty/leesy" as you might expect, but a fine, quite austere style, good value.

Farmers Market Sparkling Cabernet 2002 (cork)

6

34

49.10

$8.18

?

Limestone Coast Cabernet, made by Simon Adams, a pleasant change from sparkling shiraz, obvious berry fruit, fairly sweet but not cloying, OK at the price.

Sandalford MR Chardonnay 2004 (screwcap)

6

49-74

66.35-95.10

$11.06-$15.85

$25-$30

Lovely chardonnay, if you are into such wines, good fruit and beautifully-judged French oak.  My WWD friend jumped at this one.  I've seen this go for $124++ in some daily auctions, I have bought 6 more 6-packs for friends @ $49 to $59, patience is the name of the game.

CJ Pask Gimblett Rd Chardonnay 2006 (screwcap)

12

89-99

112.35-128.35

$9.36-10.32

$25+

A couple of friends shared the first case and liked it so much I had to get them another, at a slightly higher price.

Innocent Bystander Sangiovese Merlot 2004 (screwcap)

12

49-54

66.35-72.10

$5.53-$6.01

$15+

A nice ready-to-drink red, the blend actually works quite well, good quaffer.

Garage Wines Langhorne Creek Shiraz 2004 (screwcap)

12

54

72.10

$6.01

??

Had a disulphide/mercapten type problem, reductive stink/flavour that didn't blow off, returned for refund.

GJ Kidman Coonawarra Cabernet Shiraz 2004 (screwcap)

12

24

37.60

$3.13

??

A touch chunky and a little raw around the edges, but good drinking with a steak, good mid-palate flavours.

Wise Coat Door Margaret River Shiraz-Cabernet-Merlot 2005 (screwcap)

12

44

60.60

$5.05

$10-$14

A ready-to-drink quaffer.

Broughton Lane McLarenVale Shiraz 2005 (screwcap)

12

34

49.10

$4.09

$??

Medium-bodied, reasonable McLarenVale shiraz typicity, inoffensive, very soft and ready to drink now.

Cavalier Crest Margaret River Cabernet Sauvignon 2005 (screwcap)

12

74

95.10

$7.93

$25

Quite firmly structured, good cabernet typicity, will cellar.

Briarose MR Cabernet Merlot 2004 (screwcap)

12

64

83.60

$6.97

$20+?

Softer style, drinking well now, nice wine for the price.

Capricornia Barossa Shiraz 2002 (cork)

12

64

83.60

$6.97

$15

Tried 2 bottles, both had a strong animal/horsey aroma/flavour, indicates 4-EP phenols from Brett to me, returned for refund.

Cavalier Crest MR Chardonnay 2005 (screwcap)

12

69

89.35

$7.45

$25

JH 93. Better if not too cold, a bit lean, elegant style, my WWD friend didn't like it much.

Linfield Road Barossa Shiraz 2003 (cork)

6

19

31.85

$5.31

$20+

Just a touch of unripe fruit character from the tough vintage, but still good drinking on the second night, Ok for the price.

Runaway Bay Clare Shiraz 2005 (screwcap)

12

49

66.35

$5.53

$?

Medium weight, FAQ, OK quaffer, but wouldn't buy more.

Briarose MR Cabernet Merlot 2005 (screwcap)

12

74

95.10

$7.93

$20+?

Softer style, drinking well now, nice wine for the price.

Garlands Mt Barker Saros Cab Franc/Cab Sauv 2003 (DIAM)

12

94

118.10

$9.84

$25

JH 93 to 2015. A lovely and distinctive wine, a bargain, still drinking well on the third day.

Hobeck Barossa Cabernet Sauvignon 2005 (screwcap)

12

39

54.85

$4.57

$10

Clean, bright berry fruit, easy drinking if not hugely varietal.  Might cellar a few years.

Domain Day Eden Valley Riesling 2004 (screwcap)

6

19

31.85

$5.31

$15

My WWD friend liked this and snapped up a 6-pack,

Domain Day Quiddity Riesling 2006 (screwcap)

12

19

31.85

$2.65

$?

Another friend thought this was even better than the 2004, "fresh and limey".

Linke Barossa Shiraz 2005 (cork)

12

84

106.60

$8.88

$24

Rich, ripe, soft, plums and dark chocolate, low acid, ready to drink now, v. slightly pruney but not jammy, that will increase with time. 15.3% a/v

Caledonia Australis Gippsland Chardonnay 2003 (cork)

12

54

72.10

$6.01

$20

JH 94, to 2011, back label 3-5 years cellaring, the back label is correct, the fruit is starting to fade and a butterscotch character is dominant over a thin middle palate. Avoid.

Caledonia Australis Gippsland Reserve Chardonnay 2001 (cork)

6

49

66.35

$11.06

$40? (ORP claimed is $60)

Supposedly JH 95, but that appears to be for the standard chardonnay of that year, not the Reserve I should have checked JO too, he is about right with a drink to 2006 rating, it's fading and has some tinned asparagus notes, only just drinkable according to my WWD friend. Avoid.

Garland's Reserve Mt Barker (WA) Chardonnay (screwcap)

12

49

66.35

$5.53

$20

JH 90, to 2009, this one still has some life, moderately complex, not too buttery, my WWD friend grabbed 6 of these.

Stephen John Dry Grown Clare Shiraz 2005 (cork)

12

59

77.85

$6.49

$16-$20

JH 90, drink to 2015, nice deep colour, mid-weight, nice fruit, intense and into the blackberry spectrum, 14.0%, nice wine for the price.

Hesperos Margaret River Shiraz 2004 (Diam cork)

12

44-49

60.60-66.35

$5.05-$5.53

$20

The winery is still selling the 2002 vintage for $20, this is nice medium-bodied shiraz, good wine for the price, would cellar a few years if you wanted to, I've got a third case on the way.

Recent

           

Hardy's Bankside SA Cabernet 2005 2005 (screwcap)

12

44

60.60

$5.05

$?

Export label, a bid hard-edged and lacking generosity.

Sandalford Protégé Margaret River Shiraz 2005 (screwcap)

6

24

37.60

$6.27

$18

The winery is still selling the 2004 vintage for $18.95, this is very nice medium-bodied shiraz with some classy oak overtones and will cellar a few years if you want.

Buckingham Reserve Geographe Shiraz 2005 (Diam)

6

24

37.60

$6.27

$?

Classy medium-bodied shiraz entering it's drinking window, I've bought several 6-packs for friends now.

Kingston Estate Concordia Barossa Cabernet 2006 (screwcap)

12

69

89.35

$7.45

$?

Nice, ripe, juicy Cabernet, good drinking now or will cellar a few years.  Several case bought now.

B3 Barossa Shiraz 2005 2006 (cork)

12

64-69

83.60-89.35

$6.97-$7.45

$25?

Very good medium-bodied Barossa shiraz, with some spiciness.  Good drinking now and for the next 3-5 years.

In summary then, it is possible to secure a bargain or two buying wine at Graysonline, but you need to be very careful with your research and bidding.  Most of my purchases have been to share with friends, it's a good way to spread both the risk and the rewards. My advice is to do the research, decide what delivered price you are willing to pay (never more than 50% of RRP) and start with a bid 2-3 increments below that.  Be patient, some wines appear day after day and there is sometimes a lull after initial interest and before the wines are delivered and repeat buyers come back.  My failed bid list is several times longer than my win list.  If you are a subscriber to RBG I might be able to help with the research if you can't find anything, but I expect you to have tried first.

To make sure I always know the final per bottle delivered price I have a table of the bids and final prices for 6-packs and dozen lots (at $10/case freight, make up your own with your freight rate):

  Per Bottle
Lot price